A milestone today in the world of publishing, as Pottermore.com, the site dedicated to all digital things Harry Potter, opened for business as the exclusive distributor of Harry Potter e-books and audiobooks. This marks the first time that a major author has ventured forth to offer e-books directly to the public, bypassing publishers' sites and online bookstores in the process, to allow readers to by the content and then upload it -- or sideload it -- to their reading platform of choice. And such is the weight of Harry Potter that Pottermore even got some (but not all) of the biggest book portals, Amazon and Barnes & Noble, to agree to link to Pottermore in affiliate marketing arrangements, rather than routing sales through their own systems (Amazon explains how this works; B&N just links directly through). No small feat, but is this a sign of how e-books -- and perhaps other content like apps -- might be more widely sold in the future?Source: http://feedproxy.google.com/~r/Techcrunch/~3/2_DG891TKzY/
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