Using an iPad to Animate a Print Ad Is a Huge Waste of Time [Video]

If you happen to stumble across the ad for the 2013 Lexus ES in your favorite magazine, you'll be able to bring it to life using a technology the carmaker's ad agency is calling CinePrint. But 'technology' is a generous description since all it does is use an iPad placed under the page to play an animation which enhances the still imagery in the ad. More »

Source: http://feeds.gawker.com/~r/gizmodo/full/~3/wVDhUCHAeZQ/using-an-ipad-to-animate-a-print-ad-is-a-huge-waste-of-time

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