September 25, 2012.?Paul Hixon
The internet is now bigger than ever, with more and more people from around the world getting online every day. It is home to millions of websites of many different varieties, giving people the chance to learn, play and communicate.
However, many businesses haven?t been quick enough to take advantage of the internet to further their interests. Internet marketing allows companies to reach more customers than ever before in an efficient and cost-effective way.
Web-based marketing covers a broad range of internet based business activity. Generally speaking, it refers to the use of the internet to advertise services and products for sale. It involves communication with existing customers and potential customers. There has never been a quicker and more effective way to communicate with millions of people in such a short space of time.
Perhaps the most basic form of marketing is direct advertising. This involves companies paying for advertising space on third party websites. Banner ads are placed strategically on a web page and the advertiser can either pay a fixed charge, a charge for every time the page is viewed or a charge for every time the banner ad is clicked. There are several services that make this process easy by offering automated services to companies.
Many companies are now taking advantage of the relatively recent boom in social media. People keep in touch with friends and loved ones through the use of such software. However, business is now using the same software to keep in touch with its customers. Latest products, services and special offers can be relayed to millions of customers with one single message.
Social media also grows the customer base of a company naturally. When people interact with a company, friends of that person can see this interaction and may be persuaded to find out more. This is often referred to as viral marketing and is a very efficient way of getting a message across.
Email marketing has been popular for some time now and is a very quick and cost-effective way of sending customers details of new products and services. Email addresses are collected by a business, then used to communicate news. One message is usually written, then can be sent to an infinite number of addresses with the single click of a mouse. Many companies specialize in such services and can also provide email addresses of people that fall within the customer profile of a company.
A large part of selling a business on the world wide web is SEO or Search Engine Optimization. This allows the text of a website to speak for itself. Internet search engines often collate search results by looking for keywords or phrases stored within sites. If a company can successfully integrate these phrases in its web text, they are more likely to be shown within the first two pages of search engine results pages.
Internet marketing is considered to be a specialized service and many companies opt for help from specialists. SEO in particular can be a very complex issue. Key words and phrases need to be analyzed and finding the right ones for a particular business can be tricky. Integrating key phrases without jeopardizing the quality of the text can also be a little tricky, so businesses often contract this work out to professionals.
Published September 25, 2012.?Paul Hixon
Source: http://www.ionbeach.com/posts/internet-marketing-can-boost-the-income-of-any-business-13379
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